Playboy teamed up with Dodge for a 360-degree program designed to drive maximum awareness for the brand’s car models through presence at Playboy’s high-profile Super Bowl Party, complemented by a high-impact print execution and digital campaign.Playboy helped amplify the Blackheart brand attitude with a custom, integrated marketing program that utilized our most unique brand assets - Playboy Playmates.Sorry if anyone feels cheated but real life does have to come first.
Playboy and Showtime joined forces for a custom marketing program designed to drive awareness and social chatter around the Season 1 premiere of DICE.
The program included a custom city guide to Vegas on Playboy.com, a chance for fans to win an epic 48-hour trip to Las Vegas, and social amplification to Playboy’s massive audience.
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To increase buzz around the DVD & Blu-ray release of Entourage the movie, Playboy developed a socially-driven digital marketing program to capture guys’ attention by giving them the chance to live like a VIP for one weekend in Hollywood —with Playmates included.